Corporate building at the heart of São Paulo

Lead Designers Antonio Carlos Mingrone

Entry Description

As we walk on the busy Paulista Avenue, a major financial center and tourist attraction in the city of São Paulo, a building stands out with its entirely lit 93-meter (305.1-foot) facade. The technical lighting project, with RGB light fixtures carefully set from the ground up, accentuates the building’s architectural elements, making it a true urban landmark at the heart of São Paulo.

This project’s dynamic character and the different visual experiences it promotes are truly captivating. The lighting scenes can be set and customized to highlight a brand’s design, celebrate holidays and important dates, or support causes, like International LGBTQIA+ Pride Day and Pink October, a campaign to increase awareness of the importance of prevention and early detection of breast cancer.

Seen from the top, the building’s grandiosity becomes even clearer! In addition to its aesthetic and inclusive function, the technical lighting project contributes to the safety of its surroundings, drawing pedestrians’ attention. Moreover, the lighting makes the environment more cozy and welcoming, promoting the area’s nightlife and reinforcing the vitality of one of São Paulo’s most vibrating places.